Coach for a day.
In Italy, every fan feels a great coach.
We gave the opportunity to all the fans to be really decisive for the fate of their favourite team.
For one day, the fans will assume the role of coaches of their team and, through a tweet or acomment on Facebook followed by the hashtag #cambiaingiallo, they can suggest subtitutions to the real coach, in real time, to help leading the team to victory. One fan between those who will have correctly predicted all the 3 substitutions, will be drawn to win an official coach course in Coverciano.