Gatorade. Smash your limits.

OBJECTIVE
In 2013 Gatorade asked to launch an online platform to help people train.

IDEA
Working on the brief we understood that the real challenge was to launch a service that is new and useful to people while differentiating Gatorade from other brands.
That’s why we created a new professional profile: Gatorade social trainers.

EXECUTION 
“Smash your limits” is the first platform working with real trainers – the Gatorade Social Trainers.
For six months we’ve offered the service for free: personal training plans, trainer advice, a forum to chat with the other athletes and most importantly – the boost that a real personal trainer can give you.

CREDITS 
Art director: Vittorio Perotti
Copywriter: Dario Lo Nardo
Art director digital: Vittorio Perotti, Frank Guarini