Gatorade. Smash your limits.

In 2013 Gatorade asked to launch an online platform to help people train.

Working on the brief we understood that the real challenge was to launch a service that is new and useful to people while differentiating Gatorade from other brands.
That’s why we created a new professional profile: Gatorade social trainers.

“Smash your limits” is the first platform working with real trainers – the Gatorade Social Trainers.
For six months we’ve offered the service for free: personal training plans, trainer advice, a forum to chat with the other athletes and most importantly – the boost that a real personal trainer can give you.

Art director: Vittorio Perotti
Copywriter: Dario Lo Nardo
Art director digital: Vittorio Perotti, Frank Guarini